If your content is better than your numbers, that gap is fixable.

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The read

The distance between the work and the return.

We look at what went out, what it did, and what it told us. One thing gets chosen to work on. Not five.

The gapLast twelve uploads
The workThe return
The work
i

What gets made

Pillars, formats, and which of your uploads was a signal.

ii

How it gets packaged

Titles written. Thumbnail concepts briefed.

iii

Why it holds

The first thirty seconds, and the ninety-second drop.

Every channel is already telling you what it wants to become. Most creators are standing too close to hear it.

The rhythm
i

The call

We look at what went out, what it did, and what it told us. One thing gets chosen to work on. Not five.

ii

The direction

Titles, thumbnail concepts, and the angle for the next video arrive written down. You are not left to interpret a conversation.

iii

You film

This part is yours. We are reachable while you make it, and we do not touch it.

iv

The review

Before it goes live, the packaging and the opening get checked against what we set out to do.

Ownership

Non-negotiable
01

Your channel, your content, your footage.

02

All of your revenue. No splits, no cut.

03

Viewer access only. You revoke it in one click.

04

Month to month. Cancel any time.

What's included

Starter

Weekly strategy call — one focus chosen, and only one.

Titles written. Thumbnail concepts briefed and directed.

Format and outlier strategy — which uploads were signals, and why.

Content pillars, named and balanced.

Upload management, SEO and scheduling.

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Premium

Everything in Starter, and:

The A/B Data Engine — two to three strategically distinct thumbnail concepts, the test managed and read, and the reason the winner won logged and compounded into every video after it.

The Repurposing Blueprint — which timestamps become shorts, what the on-screen text has to say, and how a short-form viewer converts into a long-form subscriber.

Deep monthly content and trend planning.

A long-lead format roadmap.

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Priced to the channel, monthly. Most sit between $299 and $1,299.
We settle the number on the call.

Questions
Why a range instead of a price?

Every channel needs a different amount of attention. A channel at thirty thousand and one at two hundred and fifty thousand are not the same job. We work the number out on the call, once we have seen what you are working with.

I'm at 40k subscribers. Am I too small?

No. Most of the channels we work with sit between twenty thousand and three hundred thousand. Below that there usually isn't enough data to direct from yet.

Do you edit my videos or make my thumbnails?

No. We direct — titles, concepts, formats, structure. When you need production, we brief it and hand it to people who do it properly.

What actually arrives each week?

A call, then written direction: titles, thumbnail concepts, and the angle for the next video. Written down, not left in a conversation.

What if my channel is different?

Every channel arrives with a different problem. One has the content and loses people at the title. Another has the audience and no idea what to make next. The work is finding out which one you are, and then not guessing.

How long before it works?

Packaging changes can move things within a few uploads. Format and pillar changes take longer. Anyone promising you a number is guessing.

You create.
We direct.

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Seven questions · About two minutes