The call
We look at what went out, what it did, and what it told us. One thing gets chosen to work on. Not five.
How it works
Direction is a rhythm, not a document.
Every week follows the same shape. What changes is the pace — a channel that ships twice a week and a channel that ships twice a month run the same loop at different speeds. The rhythm sets to your schedule, not ours.
The rhythm
The direction
Titles, thumbnail concepts, and the angle for the next video arrive written down. You are not left to interpret a conversation.
You film
This part is yours. We are reachable while you make it, and we do not touch it.
The review
Before it goes live, the packaging and the opening get checked against what we set out to do.
Working together
Starter
- Weekly strategy call
- Titles written and thumbnail concepts directed
- Format and outlier strategy
- Content pillar planning
- Upload management and search optimisation
Premium
- Everything in Starter
- Thumbnail A/B testing, run and analysed
- Multi-platform repurposing blueprints
- Monthly deep content and trend planning
- Long-lead format roadmap
Every channel needs a different amount of attention, so the number is different too.
We work it out on the call, once we have seen what you are working with.